dynata
Collects first-party data and provides insights for business decisions.
Company facts
- Founded
- 1977
- Employees
- 5,000
- Headquarters
- United States
- CEO
- Mike Petrullo
- Type
- Private
- Funding
- Private Equity · $81.5M · 2024
- Subsidiaries
- Research Now, Survey Sampling International, Branded, Opinionology, Reimagine Holdings
About
Dynata is your trusted partner for data-driven insights that power growth. As the world's largest first-party data platform for insights, activation, and measurement, Dynata serves as a critical resource for companies aiming to harness the power of first-party data. Our mission focuses on helping clients make informed and intelligent decisions regarding their products, services, and marketing campaigns. Founded in 1977, Dynata benefits from decades of experience and an extensive database, which includes over 70 million respondents worldwide. This vast panel allows us to offer unmatched capabilities in surveys, analytics, and insights across multiple sectors. We serve more than 6,000 market research agencies, media and advertising firms, consulting and investment companies, as well as healthcare organizations. Our comprehensive services include survey research, data quality management, audience activation, and analytic solutions that optimize client decision-making and drive growth through intelligent insights.