Company facts
- Founded
- 2004
- Employees
- 633
- Headquarters
- United States
- Type
- Public
- Listed
- NYSE: ELF
- Subsidiaries
- e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, rhode
About
e.l.f. Beauty is a multi-brand cosmetics and skincare company that prioritizes clean, cruelty-free, and vegan products delivered at an exceptional value. Founded in 2004, its flagship line e.l.f. Cosmetics has become a benchmark for affordable, high-quality makeup, while the portfolio now includes e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Rhode, each offering clinically effective, biocompatible formulations for diverse skin types. The company’s mission centers on inclusivity, community engagement, and positive cultural impact, fostering a workplace that values creativity, accessibility, and ethical standards.