eLEND
Provides residential mortgage lending and personalized home financing solutions.
Company facts
- Founded
- 1997
- Employees
- 750
- Headquarters
- United States
- CEO
- Robert Pieklo
- Type
- Private
- Funding
- Series B · $28M · 2024
- Subsidiaries
- eLEND TPO, AFR Wholesale
About
At eLEND, we are a group of trusted, innovative and responsive mortgage professionals who, through our hands-on approach, bring a dedicated focus to simplify the lending process. Founded as American Financial Resources and rebranded in 2025, we have over 25 years of experience building trust with brokers, lenders, and families nationwide. Our modern, tech-forward approach combines the convenience of digital lending with personalized guidance, helping borrowers achieve their homeownership goals - whether buying their first home, refinancing, or accessing home equity. We operate through two primary channels: eLEND TPO for brokers and correspondents, offering competitive pricing, manufactured housing programs, and advanced technology tools; and eLEND DIRECT for consumers seeking streamlined mortgage solutions. Our commitment to transparency, technology, and partner success drives everything we do. We believe every client, consumer, and team member interaction is a privilege, and we approach each opportunity with respect, gratitude, and steadfast commitment to deliver genuine value.