Emerald Stay
Emerald Stay is a prop-tech hospitality company operating premium vacation rentals across iconic destinations. It combines exclusive homes, hotel-like service, and technology-enabled operations to support guests and homeowners.
Company facts
- Founded
- 2018
- Headquarters
- Switzerland
- CEO
- Maxime Friess
About
In 2018, Maxime Friess and Laurent Lacourt launched Emerald Stay to evolve luxury travel into something more sustainable, ethical, and accountable. Frustrated by the way luxury travel could feel disconnected from the landscapes it depended on, Maxime’s dream became a new model of high-end stays rooted in local care. Meanwhile, Laurent’s fascination with native culinary heritage and produce helped shape a hospitality approach that goes beyond accommodation and into lived-in experiences. Today, Emerald Stay is a prop-tech hospitality operator of premium vacation rentals. The company blends exclusive private homes with world-class hotel services, supported by technology and centralized expertise in areas such as marketing, revenue management, and guest experience. It provides smartphone-enabled access and digital concierge services alongside a dedicated local team in each destination. With its Smart Ownership® model, it aims to help homeowners manage properties like a next-generation hotel while delivering guests the 'luxury of space' across iconic destinations.