Fanatics
Fanatics operates a global digital sports platform that integrates e-commerce, merchandising, collectibles, and betting & gaming to deliver a unified fan experi
Company facts
- Founded
- 2011
- Employees
- 10,000
- Headquarters
- United States
- CEO
- Michael G. Rubin
- Type
- Enterprise
About
Fanatics operates a global digital sports platform that integrates e-commerce, merchandising, collectibles, and betting & gaming to deliver a unified fan experience. Their core offerings include licensed apparel, lifestyle and streetwear, physical and digital trading cards, and a growing sportsbook and iGaming ecosystem. With a database of over 100 million fans and partnerships with roughly 900 sports properties—including major leagues, teams, and athletes—Fanatics leverages a vast network of retail and online channels to maximize fan engagement. The company’s distinctive value lies in its ability to combine product, technology, and data to create a seamless, fan‑centric ecosystem that continuously enhances the sports experience.