flosports
Streaming service for niche and underserved sports communities.
Company facts
- Founded
- 2006
- Employees
- 655
- Headquarters
- United States
- CEO
- Mark Floreani
- Type
- Private
- Funding
- Series D · $50M · 2025
- Subsidiaries
- MileSplit, DirtonDirt.com, TrackWrestling, HockeyTech, Lucas Oil Late Model Dirt Series
About
FloSports is a premier, vertically-integrated sports media and events company founded in 2006 by Martin Floreani, Mark Floreani, and Madhu Venkatesan. Headquartered in Austin, Texas, the company is dedicated to providing in-depth and authentic coverage to underserved sports communities around the globe. FloSports operates as a direct-to-consumer (DTC) subscription-based service, offering live and on-demand streaming of tens of thousands of events annually across more than 25 sports. The platform's extensive portfolio includes verticals such as wrestling, grappling, motorsports, track and field, cycling, cheerleading, hockey, and various NCAA sports. By focusing on niche sports that are often overlooked by mainstream media, FloSports has cultivated a passionate and dedicated subscriber base, becoming the essential destination for fans seeking comprehensive coverage of the sports they love. The company's mission is to grow the sports, the athletes, and the fans by providing a platform that unites these communities. This is achieved through a combination of live event broadcasting, original content production, breaking news, in-depth analysis, and extensive data solutions. FloSports produces a wide range of original programming, including documentaries, studio shows, and athlete profiles, which provide fans with a deeper connection to the sports and competitors they follow. The company has also made strategic acquisitions to expand its reach and enhance its offerings, including the purchases of MileSplit, DirtonDirt.com, TrackWrestling, and HockeyTech. Through these efforts, FloSports has established itself as a significant player in the sports media landscape, committed to delivering high-quality, specialized content and fostering the growth of sports communities worldwide. The company continues to innovate, embracing new technologies and expanding its distribution to ensure fans can access their favorite sports anytime, anywhere, and on any device.