Company facts
- Founded
- 1958
- Employees
- 164
- Headquarters
- United States
- Type
- Private
- Funding
- Series A · $2M · 2011
About
Forbes Travel Guide is the leading independent global rating system for luxury hospitality, providing discerning travelers with trusted recommendations for hotels, restaurants, spas, and ocean cruises. Built upon a legacy of rigorous, anonymous inspection—originating with the first Five-Star rating system in the US in 1958—Forbes Travel Guide evaluates properties based on hundreds of exacting standards, with a core emphasis on exceptional service. Beyond its renowned Star Ratings, Forbes Travel Guide partners with the hospitality industry to elevate service standards through Quality Assessments, bespoke Training programs, and innovative tools like StarCoach. These resources are designed to foster a culture of excellence, enhance guest experiences, and improve interpersonal skills, ultimately helping properties connect more effectively with their clientele.