Further
Further provides data, cloud, and AI consulting services.
Company facts
- Founded
- 2004
- Employees
- 171
- Headquarters
- United States
- CEO
- Wes Fuller
- Type
- Private
- Funding
- Corporate Round · 2021
- Subsidiaries
- Pandata, Empirical Path, Analytics Cloud Consulting, Peachtree AI
About
Further specializes in AI-powered sales and marketing tools, primarily for Senior Living operators. Many customers in this sector, and others like healthcare and real estate, face challenges in efficiently engaging with online prospects and converting them into residents or clients. The digital landscape is increasingly where initial contact is made, and operators need a way to provide personalized, dynamic experiences that today's prospects expect, 24/7. Traditional marketing automation and conversion rate optimization systems often aren't tailored to the specific needs of these industries, leading to missed opportunities and inefficient lead management. Further addresses these challenges by offering a platform designed to turn a client's website into a virtual sales office. Their AI-powered sales assistants automate conversations across various channels including web chat, phone, SMS, and email. This not only helps in engaging and qualifying leads more effectively but also provides instant visibility into high-value and low-value lead sources. The system is built on data from millions of prospect engagements, allowing it to deliver personalized experiences that drive results. For senior living communities, this means increased occupancy and streamlined operations through AI-driven conversion optimization, sales productivity tools, and data-powered insights. Further aims to help its customers generate more move-ins or sales while making data-driven decisions about pricing, marketing, and resource allocation, ultimately improving the search experience for millions of website visitors and boosting their clients' revenue.