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holzkern

Holzkern is an Austrian direct-to-consumer brand specializing in watches, jewelry, and accessories made from natural materials, serving over 1 million customers worldwide with both e-commerce and retail store operations.

Discussion
consumer-goodsecommerceretail

Company facts

Founded
2016
Headquarters
Austria

About

Holzkern is an Austrian direct-to-consumer brand specializing in watches, jewelry, and accessories crafted from natural materials. Founded in Austria, the company has grown to become one of the most successful D2C brands in the DACH region (Germany, Austria, Switzerland), serving over 1,000,000 customers worldwide. The company distinguishes itself by creating unique timepieces and fashion accessories that showcase the beauty of natural materials like wood, stone, and other organic elements. With a workforce of more than 170 employees, Holzkern operates physical retail stores in locations such as Regensburg and Passau in Germany, while also maintaining a strong e-commerce presence. The brand appeals to environmentally conscious consumers who appreciate the combination of traditional craftsmanship and contemporary design in sustainable fashion accessories. The company operates on a mission to offer products that connect people with nature through their everyday accessories. Holzkern's product range includes wooden watches, stone jewelry, handbags, and various accessories that reflect a commitment to sustainability and natural aesthetics. The company invests in employee development and maintains a people-focused culture, as evidenced by their comprehensive HR systems and dedication to creating an exceptional work environment for their team members.

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