Improvado

About

Improvado automates marketing reporting, enabling informed budget decisions and increasing the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards. With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as Customer Lifetime Value (CLV) or Customer Acquisition Cost (CAC), attribute revenue to touchpoints, and recreate customer journeys. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado is the solution you need.