integrabeauty
Developing and scaling innovative hair care and beauty brands.
Company facts
- Founded
- 2014
- Employees
- 164
- Headquarters
- United States
- CEO
- Amnon Hadari
- Type
- Private
- Subsidiaries
- L’ange Hair, OFIR Cosmetics, Upness
About
Integra Beauty is a brand incubator that establishes and cultivates vibrant, original brands in-house - with an eye toward disrupting the status quo across fashion, beauty, and lifestyle industries. Founded in 2014 and headquartered in Dania Beach, Florida, with additional offices in Los Angeles and Ohio, the company has built a reputation for identifying emerging trends and transforming them into iconic consumer brands. The company operates differently from traditional incubators by creating and growing brands entirely within its ecosystem. Their portfolio includes L'ange (a hair care brand launched in 2017), Upness (launched in 2020), and OFIR (a beauty brand launched in 2022). With a team of 164 employees hailing from more than a dozen countries and over two dozen U.S. states, Integra Beauty has launched 212 products and operates across online, mobile, social, and retail markets. Inspired to reshape the retail status quo, their team of innovators and visionaries constantly pushes the envelope to build brands with luxury appeal through innovative concepts, marketing, and branding. The company's core values center on positive global impact, inclusivity, expertise that simplifies and enhances lives, and integrity.