Company facts
- Founded
- 2021
- Employees
- 500
- Headquarters
- India
- Type
- Mid-Size
About
Jar is India’s leading financial fitness platform that uses UPI 2.0 to enable users to save fixed amounts daily in digital gold, starting with as little as ₹10. The service offers flexible redemption options, allowing customers to withdraw cash, receive physical gold at their doorstep, or invest in jewelry through the exclusive brand Nek. Jar’s focus on simplifying gold investment for everyday consumers and businesses sets it apart, combining low entry barriers with seamless, technology-driven savings. Backed by prominent investors such as Tiger Global, Arkam Ventures, and Tribe Capital, the company is reshaping how gold is accessed and managed across the country.