JR286
Global leader in licensed sports accessories and equipment.
Company facts
- Founded
- 1989
- Employees
- 500
- Headquarters
- United States
- CEO
- Jonathan Hirshberg
- Type
- Private
- Subsidiaries
- Dakine, Vertra, Velocity
About
JR286 is a premier global sports equipment and accessory company that has been specializing in the sporting goods industry since 1989. Headquartered in Torrance, California, with operations spanning Canada, China, Southeast Asia, and Europe, JR286 has established itself as a global leader in the design, development, manufacturing, and distribution of branded and licensed sports accessories and equipment. The company commercializes products across more than 160 countries, serving a network of over 2,490 international key accounts and penetrating more than 20,000 doors in North America alone. The company's impressive operational footprint includes 54 distribution centers, 66 sales offices, and 30 international distributors, employing more than 380 professionals worldwide. JR286 serves as the exclusive global licensee for Nike and Dakine, while also owning Vertra Premium Suncare. Their portfolio extends to licensed brands including Jordan Brand Equipment & Accessories, Hurley, Fox Racing, and Walls. The company is structured into three primary divisions: ENI-JR286 (Exclusive Nike Innovators), EAI-JR286 (Exclusive Action Innovators), and the JR286 Technologies Division. Founded by Jonathan Hirshberg in honor of his father Ron Hirshberg, JR286 maintains a unique entrepreneurial culture committed to innovation and the motto 'Enjoy the Journey.'