Just Global
B2B marketing agency providing global media and strategy services.
Company facts
- Founded
- 1996
- Employees
- 290
- Headquarters
- United States
- CEO
- Brandon Friesen
- Type
- Private
- Funding
- Corporate Round · 2024
About
Just Global's customers are often technology-driven, B2B-focused, and operating multi-nationally, facing the challenge of navigating global digital transformation. That's why Just Global was purpose-built to power these brands, offering an independent spirit and an authentic approach to relationships that provide clients with unparalleled inventiveness and business results. Many businesses struggle with fragmented marketing efforts where strategy, media, creative, content, and analytics operate in silos. Just Global addresses this by delivering full-funnel solutions from brand to demand to Account-Based Marketing (ABM), breaking down these silos to drive performance and exceed objectives. Clients need to make impactful connections with their audiences, and Just Global achieves this by fusing data, insights, and human experiences. Their unique Brand-to-Revenue model is designed to unleash brand potential, fostering both emotional and rational connections with audiences, ultimately driving recurring revenue for their clients. In a landscape where marketing and sales are increasingly intertwined, with CMOs and CROs sharing revenue goals and technology platforms becoming more integrated, Just Global provides a new category of data- and tech-enabled services to support these connected worlds. The challenge for many global companies is creating a frictionless service experience that builds richer connections between brands and their customers. Just Global provides this by leveraging media, insights, and creative services that work together to deliver data-driven business outcomes, ensuring the right stories are told within the right experiences at the right times. Businesses also face the hurdle of effectively using intent data. Just Global helps clients overcome this by identifying active accounts to create target lists and empowering sales teams with insights into what content organizations are consuming. This allows for more strategic engagement and helps create customer lifetime value. Furthermore, as companies look to expand globally, they require customized marketing plans and support. Just Global, with its offices across North America, Europe, and Asia Pacific, offers comprehensive support by conducting thorough research and developing tailored marketing plans to ensure success in new regions. They are committed to growing brands, people, and communities through the power of purpose, a mission they've actively pursued through initiatives like Just Cares, which focuses on volunteerism, cultural initiatives, and pro bono marketing services.