Laurel
AI-powered time tracking platform for professional services firms
Company facts
- Founded
- 2016
- Employees
- 168
- Headquarters
- United States
- Type
- Private
- Funding
- Series C · $100M · 2025
- Subsidiaries
- Quantime
About
Turn Time Into A Profit Center. Laurel is the AI Time platform helping firms increase profit and making timekeepers happier. Laurel delivers quantifiable results with an average profit increase of 4-11% and an average lift in daily billable minutes per timekeeper of +28 minutes. The platform automates timesheet creation, saving professionals hours each week, thereby recovering lost billable hours. With reliable digital work collection, Laurel's Desktop and Cloud assistants ensure comprehensive capture of billable work, aiding professionals in recreating schedules from memory. It offers first-of-its-kind work data analytics to understand how teams allocate their time, vital for addressing profitability, pricing strategies, and enhancing operational capacity. The service is aimed at accounting and legal firms, helping maximize utilization and realization while alleviating manual tasks. Laurel is SOC II Type II certified and HIPAA compliant, emphasizing security with firm-specific AI models. Through automation and effective time management, Laurel empowers firms to transform time into a strategic advantage, ultimately improving quality and operational efficiency.