lbb
Little Black Book (LBB) is a discovery-led commerce platform that connects urban millennials with unique local brands and lifestyle experiences across India. Leveraging a content-community-commerce model, LBB empowers independent businesses to reach a wider audience through personalized recommendations.
Company facts
- Founded
- 2012
- Headquarters
- India
- CEO
- Suchita Salwan, Dhruv Mathur
About
Through groundbreaking technology and a deep understanding of urban lifestyle, Little Black Book (LBB) is revolutionizing the way millennials discover and engage with local brands in India. Founded with a vision to democratize access to unique lifestyle experiences, LBB has evolved from a curated recommendation blog into a robust, data-driven discovery and commerce platform. By leveraging advanced algorithms and machine learning, we connect millions of users with over 100,000 emerging brands and local businesses across fashion, food, travel, and home decor, transforming the traditional marketplace into a personalized journey of exploration. At LBB, we are not just aggregating listings; we are building an ecosystem that empowers independent merchants to scale their businesses through digital innovation. Our platform integrates content, community, and commerce, providing a seamless interface where users can discover hidden gems and transact with confidence. We are committed to fostering a culture of 'hustle' and curiosity, where technology serves as the bridge between aspiration and accessibility. With a tech stack built for high performance and scalability, including Node.js, React, and AWS, we are continuously pushing the boundaries of what a discovery platform can achieve, ensuring that every recommendation is relevant, timely, and inspiring for our growing community of 'Insiders'.