Liftoff

About

Since 2012, we've been at the forefront of changing how brands think about growing their app businesses. Our journey began with a focus on being the first to develop an ROI-focused approach to optimizing users. We're passionate about finding new ways to help mobile businesses get more from their apps, and our core goal has always been to help mobile app companies connect with their audiences. Today, we continue to challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term. We are a complete mobile app marketing platform, helping companies acquire and retain high-quality mobile app users at scale. Our platform uses prediction intelligence and unbiased machine learning to find engaged users for mobile app marketers. We also utilize creative testing to deliver the most engaging ad experience and a unique cost-per-revenue model to optimize for LTV goals. We're proud to have been a long-term partner to leading brand advertisers and app publishers since our founding. Over the last ten years, we've expanded our footprint beyond our Redwood City, CA, headquarters. Now, with offices in key global locations like London, Berlin, and beyond, we're positioned to meet you wherever you and your users are. Our growth has been significant, and as of 2022, our company has nearly one thousand employees across the globe and a suite of products focused on helping customers in every industry accelerate growth and increase revenue. We believe in giving back to our communities. Through our Liftoff Gives program, our colleagues can use their skills to help others. This includes skills-based volunteering, in-person volunteering, and employee-inspired giving. Our values are centered around a growth mindset, being guided by data, acting with agency and urgency, and being in this together. We experiment relentlessly, without fear of failure, and are in constant pursuit of growth. Numbers are the language of our business; we set goals, measure results, then adapt and evolve based on data. We avoid bureaucracy and move fast when it matters, recognizing what we can control and empowering our team to take action in solving problems. We care deeply, optimizing for our customer and broader team's success. Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, and game developers scale revenue growth with solutions to market and monetize mobile apps. Our solutions support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. We also created Mobile Heroes, the industry's best-known global community of app marketers, monetization experts, and game developers.