LOOMA GmbH

About

Looma offers the only in-store media platform where merchandise and media are co-located and the content seeks to authentically educate and inspire. This unique approach integrates co-located media and merchandise, providing consumers with authentic, educational content while they shop. The concept of in-store media is emerging as the next frontier for retail media, representing a substantial growth opportunity, with estimates suggesting a 3–5% increase in EBITDA for most major retailers. At the core of Looma's offering is Relay™, the content engine that powers their in-store media experience. Relay™ functions as a global marketplace of independent creators specializing in content that is optimized for the point-of-decision, which is crucial for influencing purchase decisions. Looma aims to amplify the humanity behind grocery shopping by connecting shoppers to the people and stories behind the products they choose. Through a network of in-store tablets, Looma enhances the grocery shopping experience by providing additional context and storytelling, ultimately enriching the consumer's journey through the retail space.