madhive
Provides a programmatic advertising operating system for local media.
Company facts
- Founded
- 2016
- Employees
- 500
- Headquarters
- United States
- CEO
- Spencer Potts
- Type
- Private
- Funding
- Series D · $300M · 2023
- Subsidiaries
- Frequence
About
Madhive is engineered for modern TV advertising, helping businesses navigate the evolving media landscape. Many of our customers, particularly local media professionals and advertisers, face the challenge of effectively reaching their target audiences in an increasingly fragmented and complex advertising ecosystem. They struggle with legacy systems that are not built for the nuances of Connected Television (CTV) and streaming platforms. This is why Madhive developed a self-service platform that modernizes these outdated systems, automating the ad buying process into a single, streamlined operating system. Our customers need to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control, and our technology empowers them to do just that. Our platform is built on an industry-leading bidder and device graph that processes billions of ad opportunities daily, ensuring precise and brand-safe audience connections at scale. We understand that local advertisers, in particular, require tools that can deliver geo-targeted messages effectively, whether at a national level or within specific zip codes. Madhive's solutions enable them to extend their reach into streaming and connect with the communities they serve. We partner with major media companies like Fox, Scripps, and TEGNA's Premion, empowering their sales teams and supporting over 30,000 small and medium businesses daily. By creating solutions hand-in-hand with local media professionals, we are democratizing access to advanced advertising technology and shaping the future of local media. Our recent acquisition of Frequence further enhances our capabilities, allowing us to offer a comprehensive, end-to-end solution for planning, creative production, activation, and measurement across multiple channels, including streaming TV, search, online video, display, audio, out-of-home, and social. This integration streamlines workflows and helps our clients maximize their reach and return on investment, solidifying our commitment to being the digital hub for the SMB market.