麥當勞授權發展商_和德昌股份有限公司

麥當勞授權發展商_和德昌股份有限公司

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整合行銷群 會員資料分析師

Member data analyst on McDonald's Taiwan licensee's integrated marketing team: designs CRM segmentation and A/B experiments, produces Tableau/Excel tracking reports, analyzes campaign performance, and defines/maintains member tags and data quality with marketing, tech, and strategy teams. Core tools: SQL, Python, Tableau, Google Analytics, statistical/ML models.