MANSCAPED

About

Through groundbreaking technology and a revolutionary approach to men's personal care, Manscaped is redefining the grooming landscape. Founded in 2016, the company courageously carved out a new category, addressing the once-taboo subject of below-the-waist grooming with ingenuity and humor. At the core of Manscaped's innovation is its proprietary SkinSafe™ technology, a testament to their commitment to providing precision-engineered tools that prioritize safety and comfort. This advanced ceramic blade design with rounded corners is integrated into their flagship products, like The Lawn Mower®, to minimize the risk of nicks and snags, a common issue with conventional grooming tools. This focus on creating a superior, safer user experience has been a key driver in the company's rapid ascent and disruption of the $70 billion global men's grooming market. Manscaped's dedication to innovation extends beyond its hardware. The company's in-house team of engineers and product developers are constantly engaged in research and development, obsessing over the design, quality, and performance of their entire product suite. This has led to the creation of a comprehensive ecosystem of formulations and accessories, including unique products like anti-chafing ball deodorant and spray toner, all designed to elevate a man's self-care routine. By identifying and filling a significant whitespace in the market, Manscaped has not only created a successful direct-to-consumer brand but has also sparked a global conversation, empowering men to take ownership of their grooming with confidence. Their forward-thinking approach, combining cutting-edge product development with a bold and engaging brand voice, continues to drive their expansion and solidify their position as a leader in the men's lifestyle and consumer brand space.