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MECCA Brands

MECCA Brands is a leading Australian beauty retailer founded in 1997 by Jo Horgan, dedicated to empowering customers with exceptional products and service while promoting inclusivity and social change.

ecommercenonprofitretail

Company facts

Founded
1997
Headquarters
Australia
CEO
Jo Horgan

About

At the heart of what we do is a culture of beauty obsession and customer empowerment. Founded in 1997 by Jo Horgan in her Melbourne living room, MECCA has redefined the beauty landscape across Australia and New Zealand. Our purpose has always been clear: to enable our customers to feel and look their best by providing access to the world's best beauty products and brands, coupled with exceptional service. With a diverse selection of over 200 curated brands, including niche fragrances and cutting-edge skincare, we prioritize education in beauty. MECCA has grown from a single store in South Yarra to over 100 locations and a robust online presence, serving millions of customers annually. We are committed to inclusivity, supporting women and girls through initiatives like MECCA M-POWER, which aims to create opportunities for young girls to thrive. Our expansive team contributes to a workplace culture that values diversity, creativity, and a shared passion for beauty. Here at MECCA, we believe beauty can transform lives — not just through our products, but through our commitment to community and social causes.

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