Mercafacil

About

Mercafacil is Brazil’s leading client‑management platform for supermarkets, pioneering the Consumer Behavior Management (CBM) approach that extends traditional CRM with predictive AI, hyper‑personalized campaigns, and advanced analytics. Leveraging an exclusive technology stack, the company transforms shopper data into actionable insights that drive profit, offering a full ecosystem that includes a benefits‑club‑driven loyalty program, a performance‑focused e‑commerce solution (Mercashop), and a Trade‑Indústria module that connects retailers with manufacturers. By combining big‑data analytics, predictive modeling, and a user‑centric design, Mercafacil empowers retailers to make data‑backed decisions, enhance customer loyalty, and optimize trade marketing. The platform’s proven impact has made it the most widely used solution among Brazilian supermarkets, positioning it as a strategic partner for retailers seeking measurable growth and a modern, data‑driven retail experience.