Mizzen+Main

About

Mizzen+Main is an American menswear company that has carved out a distinct niche in the apparel industry by pioneering the use of performance fabrics in traditional men's clothing. Founded in 2012 by Kevin Lavelle, the company was born from the idea that men's dress shirts could offer the same comfort and functionality as modern athletic wear. The initial inspiration struck upon seeing a government staffer in Washington D.C. drenched in sweat, sparking the thought that there had to be a better way to dress professionally without sacrificing comfort. This led to the creation of 'The Best Damn Dress Shirt,' a garment that combines the classic, tailored look of a traditional dress shirt with the advanced properties of performance materials. The core of Mizzen+Main's product philosophy is the integration of technology and classic style. Their apparel is characterized by features such as being moisture-wicking, wrinkle-resistant, and offering four-way stretch, all while being machine washable and eliminating the need for dry cleaning or ironing. This unique value proposition has resonated with a broad audience, from professional athletes like J.J. Watt and Phil Mickelson, who have served as brand ambassadors, to the everyday man seeking comfort in his work and casual wardrobe. Headquartered in Dallas, Texas, the company started as a digitally native brand and has since expanded its reach through a multi-channel strategy. This includes a robust e-commerce presence, a growing number of physical retail locations across the United States, and partnerships with major retailers like Nordstrom and Dillard's. The product line has also grown beyond dress shirts to include a full range of menswear such as polos, chinos, shorts, pullovers, and blazers, all designed with the same commitment to performance, comfort, and style.