MVR Digital

About

MVR Digital was born from helping a few female entrepreneurs in their lives grow their businesses, which turned into a huge success. Founded in 2016 by Mark Rosenthal, the agency started as a passion project and evolved into one of Adweek's Fastest Growing Agencies. The company operates as a performance marketing agency built on the principle that brands deserve strategic thinking across the entire customer journey, not just tactical ad execution. Today, MVR Digital is a full-service growth marketing agency focused on digital solutions for forward-thinking DTC and ecommerce brands. With a senior-only performance marketing team distributed across NYC, Denver, and Toronto, the agency manages paid media campaigns for growth-stage brands spending $100K to $1M+ monthly across Meta, Google, TikTok, and other platforms. The company is recognized for its systematic creative testing approach, having tested over 4,100 ad variations for a single brand, and its ability to navigate complex platform restrictions that cause other agencies to walk away. MVR Digital sets itself apart through its 'Creative Multiplication System' that treats ad creative as a performance lever rather than a branding exercise. The agency produces 5+ new concepts per week, tests them against clear kill criteria, and scales the winners across formats and platforms. With 85% of their clients being female and/or minority founders, MVR Digital has built a reputation for solving real problems for brands that have something to lose - helping them grow profitably and sustainably through data-informed, human-led strategies.