nine

About

Nine Entertainment Co. is Australia's largest locally owned media company, with a rich history of informing and entertaining the nation. Our customers are at the heart of everything we do. We understand that in a world overwhelmed by misinformation, audiences are searching for trusted, independent journalism and engaging entertainment. That's why we pride ourselves on creating and curating quality content that resonates with Australians, accessible whenever and however they want it. Whether it's breaking news, live sporting events, captivating dramas, or lifestyle inspiration, Nine is dedicated to sparking conversations, challenging perspectives, and bringing communities together. Our customers face the challenge of navigating an increasingly complex media landscape. They seek reliable sources of information and entertainment that reflect their lives and values. Nine addresses this by offering a diverse portfolio of brands that cater to a wide range of passions and interests. From the trusted journalism of The Sydney Morning Herald, The Age, and The Australian Financial Review, to the popular entertainment on the 9Network and Stan, and the engaging discussions on our radio platforms, we strive to provide a comprehensive and enriching media experience. We are committed to responsible journalism, championing truth, depth, and integrity to create a premium environment where brands can connect with engaged, high-value audiences in moments that matter. Our investment in technology, such as our rebuilt data stack and the 9Tribes audience segmentation platform, allows us to better understand our audience's needs and preferences, enabling us to deliver more relevant content and advertising experiences. This customer-centric approach ensures that we continue to be a vital part of the national conversation and a trusted partner for both our audience and advertisers.