Nysonian
Consumer brand portfolio company building lifestyle and wellness brands.
Company facts
- Founded
- 2021
- Employees
- 300
- Headquarters
- United States
- CEO
- Daraab Kiani, Daniel Rios
- Type
- Private
- Subsidiaries
- NOBL, Flo Pilates, REDGE Fit
About
Nysonian was born from a powerful insight: the modern consumer lifestyle spans travel, fitness, and wellness - yet few companies truly understand how to build meaningful brands across all three categories. The founders realized they could create something different by developing a full-stack direct-to-consumer platform that combines manufacturing excellence with digital innovation. They set out to build not just products, but experiences that genuinely inspire how people travel, move, and live around the world. Starting with a vision to redefine lifestyle brands, Nysonian has grown into a leading conglomerate with a diverse portfolio. Their brands - NOBL Travel, FLO Pilates, and REDGE Fit - each represent a commitment to design, durability, and accessibility. With operations spanning six countries and serving over 1.3 million customers globally, Nysonian has transformed from a bold idea into a $150M+ revenue powerhouse. The company continues to push boundaries, proving that when you combine creative excellence with operational precision, you can build brands that define entire categories and shape the next decade of consumer experiences.