OH-SO Digital
OH-SO Digital is an AI-native digital agency founded in 2024 by Mattes Schrader, backed by WPP, specializing in combining marketing, commerce, and technology to build digital products and platforms for iconic brands.
Company facts
- Founded
- 2024
- Headquarters
- Germany
- CEO
- Mattes Schrader
About
In 2024, industry veteran Mattes Schrader recognized a critical gap in the digital marketing landscape: despite a decade of digitization efforts, most companies had not seen meaningful growth in their market share. Traditional boundaries between communication, sales, products, and services were blurring, leaving marketing decision-makers increasingly responsible for technical platforms alongside communication channels. This realization led to the founding of OH-SO Digital in Hamburg, Germany. OH-SO Digital emerged as an AI-native digital agency with a mission to revolutionize how iconic brands deploy digital marketing as a key growth driver. The agency combines marketing, commerce, and technology to co-create digital products, platforms, and software solutions. Backed by WPP, the company operates from four European locations - Hamburg (registered seat), Munich, Berlin, and Prague - building small, AI-enabled teams across strategy, creative, and technology. Their approach focuses on delivering faster results at lower costs while empowering brands to harness the transformative potential of generative AI as a critical growth engine.
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