optasia
Optasia is a fintech company focused on empowering financial inclusion through AI-driven solutions for mobile operators and financial institutions.
Company facts
- Founded
- 2012
- Headquarters
- South Africa
- CEO
- Bassim Haidar
About
Optasia is a leading AI-led platform that unlocks unprecedented opportunities in digital finance. Established in 2012 as Channel VAS, Optasia rebranded in 2022 to better reflect its mission and capabilities. The company specializes in providing innovative financial technology solutions that cater to mobile network operators (MNOs), mobile wallet operators, and financial institutions across emerging markets, particularly in Africa, the Middle East, Asia, and Latin America. With a commitment to empowering financial inclusion for the next billion customers, Optasia leverages its unique B2B2X platform to offer services such as micro and nano lending, airtime advance solutions, and data monetization strategies. The platform uses advanced AI algorithms for accurate credit scoring and financial decision-making, thus enabling its partners to make informed choices and broaden their service offerings. By continuously expanding its reach and enhancing its technology, Optasia is positioned as a dynamic force in the fintech arena, dedicated to supporting the digital finance revolution and driving economic empowerment globally.