Persona
Provides identity verification and fraud prevention software for businesses.
Company facts
- Founded
- 2018
- Employees
- 657
- Headquarters
- United States
- CEO
- Rick Song
- Type
- Private
- Funding
- Series D · $200M · 2025
About
Persona is a leading provider of online identity verification solutions, dedicated to humanizing and simplifying the identity verification process for businesses across all industries. Founded in 2018 and headquartered in San Francisco, California, Persona enables companies to collect, verify, and manage user identities securely and effectively. Their platform is designed to help businesses automate compliance with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations, allowing for streamlined operations and risk management. With a focus on significantly enhancing customer experience, Persona's identity verification tools incorporate advanced technology and thoughtful insights into user interactions. From startups to established enterprises, thousands of organizations rely on Persona to manage complex identity-related use cases. The platform not only simplifies the process of identity verification but also aids in fraud prevention and regulatory compliance. Furthermore, Persona emphasizes user privacy and data protection by implementing robust security measures, ensuring the integrity of sensitive information at every step. By automating verification processes, businesses can focus on growth without compromising on security or user trust.