Petal
Petal, now part of Empower Finance, provides a modern credit card solution that empowers individuals to build credit, avoid debt, and manage spending responsibl
Company facts
- Founded
- 2016
- Employees
- 1
- Headquarters
- United States
- Type
- Startup
About
Petal, now part of Empower Finance, provides a modern credit card solution that empowers individuals to build credit, avoid debt, and manage spending responsibly. Leveraging real-time banking data, Petal generates a Cash Score—a proprietary metric that evaluates creditworthiness based on income, spending, and savings history—enabling instant eligibility decisions even for those with no prior credit record. This data-driven approach offers a fair, transparent alternative to traditional credit scoring, expanding financial inclusion for underserved consumers. Petal’s blend of innovative technology and inclusive financial services positions it as a distinctive player in the personal finance landscape.