Pipe17
AI platform for omnichannel order and inventory management.
Company facts
- Founded
- 2019
- Employees
- 58
- Headquarters
- United States
- CEO
- Mo Afshar
- Type
- Private
- Funding
- Series A · $19.4M · 2025
About
Pipe17, Inc. provides AI-Powered Order Operations solutions for modern merchants and fulfillment service providers. Founded in 2019 and based in Seattle, Washington, Pipe17 offers a fast and easy way to make omnichannel order flows touchless and cost-efficient, covering the entire process from order to inventory to fulfillment across Direct-to-Consumer (DTC), Business-to-Business (B2B), and Retail channels. The company's platform is designed to address the increasing complexity of modern commerce, where businesses must synchronize order, pricing, and inventory data in real-time across numerous systems such as ERPs, 3PLs, commerce platforms, marketplaces, and physical stores. Pipe17 distinguishes itself by combining rapid deployment, seamless orders-to-anywhere automation, real-time visibility, and elastic scalability, positioning itself as an alternative to traditional Order Management Systems (OMS) and Integration Platform as a Service (iPaaS) solutions. Pipe17's technology is built to unify scattered workflows into a single, connected platform, enabling businesses to automate order operations without the need for expensive or complex systems. The platform features an AI Order Operations Agent, named Pippen, which assists users with tasks like order routing, administration, and exception handling. This AI-driven approach helps businesses sell across multiple channels with greater precision, agility, and reduced operating costs, ultimately enhancing customer experiences. The company has demonstrated significant growth, attracting clients such as Allbirds, Made In Cookware, and MaryRuth Organics, as well as major logistics providers like Ryder, UPS, and FedEx. Pipe17's mission is to provide the infrastructure businesses need to unify their operations and achieve new levels of efficiency in an increasingly fragmented commerce landscape. The company emphasizes a 'connectivity-first' approach, offering a vast library of pre-configured connectors to popular e-commerce platforms, marketplaces, ERPs, and fulfillment services, allowing for quick and code-free integrations.