Placer.ai
Provides location intelligence and consumer behavior data insights.
Company facts
- Founded
- 2018
- Employees
- 821
- Headquarters
- United States
- CEO
- Noam Ben-Zvi
- Type
- Private
- Funding
- Funding Round · $75M · 2024
About
Placer.ai is a company specializing in location analytics and foot traffic data. By leveraging accurate data and actionable insights, Placer.ai empowers its customers to better understand the dynamics of the physical world and gain a competitive advantage in their respective industries. The company provides unprecedented visibility into foot traffic trends, migration patterns, and consumer behavior, which are essential for businesses aiming to optimize their real estate investments and marketing strategies. With powerful features like True Trade Area and competitive tracking, Placer.ai enables retailers and commercial real estate professionals to make data-driven decisions that can significantly impact their operational and strategic initiatives. Furthermore, Placer.ai services a variety of sectors including retail, healthcare, restaurants, and financial services, among others. The insights derived from their analytics help organizations analyze store performance, inform location decisions, evaluate chain market share, and explore general industry trends. With the help of Placer.ai's location intelligence, businesses can explore macro insights across communities and quantify the effects of various market forces on customer behavior. This makes it an indispensable tool for stakeholders looking to align their strategic goals with actual market dynamics.