Pole To Win International
PTW (now rebranded as Side) is a global games services company offering art production, game development, QA, player support, localization, audio production, and more, with over 40 studios in 16 countries.
Company facts
- Founded
- 1994
- Headquarters
- United Kingdom
- CEO
- Deborah Kirkham
About
At PTW, we are a global collective of enthusiastic, diligent, and ambitious gamers, united by the singular goal of perfecting every gamer's experience. Our dedication lies in supporting your players, as they are an integral part of our own community. For nearly three decades, we have tirelessly served players, clients, and the games industry, delivering industry-leading services across the globe. We firmly believe that exceptional work is the product of teams who are passionate about what they do. This conviction drives our 'all-minds-on-deck' strategy for every solution, harnessing the collective strength, creativity, and passion of our worldwide workforce. Our core values guide our every action: we question everything, encouraging lateral thinking, creative problem-solving, and innovation to challenge the status quo. We embrace fearlessness, taking calculated risks and learning from every experience, knowing our inherent value. Crucially, we believe we are stronger together, fostering a culture of mutual support, empowerment, and growth, underpinned by honest, transparent, and respectful communication. And once a brilliant idea is conceived, we are relentless in our pursuit to 'get it done,' executing with speed and precision. Our journey began in 1994, and since then, PTW has evolved into a significant force within the gaming industry, now operating as Side following a recent rebrand that unified its subsidiaries including 1518 Studios, SIDE (audio services), and Ghostpunch Games. This strategic move consolidates our diverse service offerings—game development, art and audio production, QA, localization, player support, community management, and datasets—under a single, powerful banner. This rebranding signifies our unwavering commitment to providing innovative, customized solutions that propel our partners' success worldwide. It represents the culmination of years of organic and inorganic growth, meticulous strategic planning, and the profound realization that our collective strength, in both brand and values, is our greatest asset. With over 40 studios in 16 countries and a team exceeding 8,500 employees, our global presence and 'follow the sun' model ensure we can deliver localized solutions on an international scale, meeting the dynamic needs of our clients wherever they are. Our culture is deeply people-focused, fostering strong relationships built on mutual respect and shared knowledge, making PTW (now Side) a place where individuals are eager to contribute and grow.