primary
Direct-to-consumer children's clothing brand selling gender-neutral basics.
Company facts
- Founded
- 2015
- Employees
- 472
- Headquarters
- United States
- CEO
- Brad Svrluga and Ben Sun
- Type
- Private
- Funding
- Series C · $20M · 2019
About
At Primary Venture Partners, we recognize that the world's most innovative founders require unparalleled support. As early-stage investors based in New York City, we are committed to enhancing the entrepreneurial journey for startups. Our extensive experience and a dedicated team allow us to provide essential resources that go beyond capital, ensuring our partners are well-equipped to navigate the complexities of growing a business. Our unique approach focuses on a comprehensive partnership model. We embed ourselves deeply with founders, offering not just introductions but practical assistance, from talent acquisition to revenue generation strategies. Our impressive track record shows that companies backed by Primary are 19 times more likely to reach unicorn status. This is a testament to our strategic guidance where we help startups design their brand, manage operational expenditures, and streamline their processes effectively. Whether it’s providing insights on hiring the right talent or facilitating customer engagement, our team works diligently to empower founders in their mission of transforming their visions into reality.