Primer.io

About

We founded Primer with a simple, yet powerful belief: payments should empower businesses, not hold them back. My co-founder, Paul, and I witnessed firsthand the frustrations merchants faced while working at PayPal and Braintree. We saw how rigid, fragmented systems were not just inefficient, but were actively stifling innovation, limiting growth, and creating unnecessary headaches. The 'full-stack' offerings from payment service providers couldn't meet the dynamic needs of modern, global businesses. Merchants wanted the freedom to customize their payment stack, using the best services available in different markets, but the existing infrastructure was a barrier. It was clear to us that the status quo had to change. That's why we created Primer. We are on a mission to bring true openness to the payments ecosystem by building the world's first automation platform for payments and commerce. We provide a unified infrastructure that breaks down barriers and makes payments accessible for everyone. Our platform allows merchants to connect their entire payment and commerce stack with a single integration, using clicks, not code. This means businesses can effortlessly optimize performance, build at a rapid pace, and capture untapped revenue to achieve unstoppable growth. We're not just a payment orchestration solution; we're a platform for reimagining every aspect of the transaction lifecycle. We're challenging a deeply entrenched industry, tackling the hard problems others have ignored, and fundamentally redefining how businesses approach payments. Our journey over the last five years has been about building, learning, and proving what's possible. Now, we're focused on scaling that impact and solidifying our role as the de facto payments framework for businesses everywhere.