Principal Financial Group
Principal Financial Group is a global financial investment management and insurance company that leverages advanced technology to provide retirement, asset management, and insurance solutions.
Company facts
- Founded
- 1879
- Headquarters
- United States
- CEO
- Deanna Strable
About
At Principal Financial Group, we are redefining the landscape of global financial investment management and insurance through relentless technological innovation. Founded in 1879 and headquartered in Des Moines, Iowa, our firm has evolved from its humble beginnings into a Fortune 500 powerhouse that leverages cutting-edge digital transformation to empower individuals, businesses, and institutional clients worldwide. By integrating advanced data analytics, artificial intelligence, and cloud infrastructure into our core operations, we are revolutionizing how people plan, protect, invest, and retire. Our commitment to technological modernization is evident in our robust tech stack, which includes platforms like Salesforce Data Cloud, Amazon Lex, and Snowflake, enabling us to deliver highly personalized, automated, and secure digital experiences at scale. Through groundbreaking technology, we are revolutionizing asset management and retirement solutions for over 60 million customers across the globe. Our enterprise virtual assistants, powered by machine learning and natural language processing, have modernized the customer call experience, while our scalable real estate forecasting platforms utilize predictive modeling to drive smarter investment decisions. We believe that digital strategy is business strategy, and by embracing agile methodologies and a comprehensive digital ecosystem, we continuously enhance our service levels and operating efficiency. At Principal, our mission is to build a financially secure future for our clients by harnessing the power of innovation, ensuring that every interaction is data-driven, seamless, and tailored to meet the dynamic needs of the modern financial landscape.