RainFocus
Software platform for managing B2B event marketing and data.
Company facts
- Founded
- 2013
- Employees
- 426
- Headquarters
- United States
- CEO
- JR Sherman
- Type
- Private
- Funding
- Funding Round · $80.6M · 2025
- Subsidiaries
- WebEvents Global
About
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. Purpose We accelerate business relationships Vision We optimize engagement throughout the customer journey Mission We are the platform that orchestrates the event channel within marketing Our Story RainFocus was established in 2013 to simplify event success and accelerate business relationships. After decades of struggling with other companies' pieced-together systems and complicated data silos, our founder built a single platform that uses event data to boost business performance. Because RainFocus was created by seasoned event industry experts, we quickly attracted the attention of the world's most innovative companies. In 2016, after powering some of the most renowned events, including Oracle Openworld, VMworld, and Cisco Live, we proved that one platform could accommodate the variety of requirements needed to run even the most complex events. Over the years, we continued to enhance our platform to further simplify event registration, content management, exhibitor activation, virtual delivery, and on-site experiences. We optimize live and on-demand content to create memorable attendee experiences. Today, the platform is used by leading Fortune 1000 companies to manage hundreds of events of all types and sizes. With an impressive client list and a Series C funding round in September 2021 led by KKR and existing investor JMI Equity, RainFocus continues to change the event marketing industry — one successful event after the next.