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Refinery89

Refinery89 is an AdTech company that provides innovative ad monetization solutions for digital publishers, specializing in programmatic advertising to optimize revenue for web and in-app content.

Discussion
adtechdigital-marketingenterprise-softwareentertainment

Company facts

Founded
2018
Headquarters
Spain
CEO
Hugo Welkers, Robert Ottens

About

Refinery89 is a premier AdTech company dedicated to revolutionizing ad monetization for digital publishers across Europe and Latin America. Founded in Amsterdam in 2018 and now headquartered in Madrid, the company was established by former digital publishers who experienced a market gap for high-quality monetization partners that prioritize publishers' interests. This unique perspective has driven Refinery89 to develop innovative, simple-to-implement solutions that empower publishers to optimize their advertising revenue from display, native, and video formats. The company's mission is to provide best-in-class ad monetization solutions that give publishers a competitive edge, significantly boosting the quality, quantity, and distribution of their ad inventory, which ultimately leads to increased net revenue. The company's core offerings are built on sophisticated programmatic advertising capabilities, providing access to a wide range of direct and programmatic demand. Refinery89's award-winning technologies, such as the Single Tag solution and the Monetize App SDK, streamline the integration process and offer a transparent dashboard for continuous improvement. As a Google Certified Publishing Partner and a member of the IAB Transparency & Consent Framework, Refinery89 upholds high standards for a safe and quality advertising experience. The company has demonstrated significant growth, with a net revenue CAGR exceeding 50% between 2021 and 2024, and was recognized as a Deloitte Technology Fast 50 company in 2023. Refinery89 operates in several key markets, including the Netherlands, Belgium, Spain, France, Germany, and Brazil, with a focus on non-English language markets often considered complex by global AdTech partners. The team at Refinery89 is composed of young, energetic professionals from around the world, combining a diverse talent pool with an effective and direct Dutch work culture to deliver exceptional service.

8 jobs

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