Ritual
Sells science-backed vitamins with traceable ingredient supply chains.
Company facts
- Founded
- 2015
- Employees
- 130
- Headquarters
- United States
- CEO
- Katerina Schneider
- Type
- Private
- Funding
- Series B · $15M · 2022
About
At Ritual, we are committed to creating the most effective, high-quality formulations for everyday health. Our mission is to provide full transparency about every ingredient we use in our products, allowing our customers to understand where their vitamins come from and how they benefit their health. We are dedicated to reinventing the traditional multivitamin by merging rigorous scientific research with the highest standards of ingredient sourcing, ensuring that all our products are vegan, non-GMO, and third-party tested. The foundation of our offerings lies in traceability, which allows consumers to see not only what they are consuming but also why it is included in our formulas. Founded by Katerina Schneider, Ritual has established a strong presence in the health and wellness industry since its inception in 2016. The brand has garnered trust from millions of customers who prioritize health and quality. We aim to revolutionize the daily essential market by expanding beyond multivitamins into various product categories tailored to meet specific health needs. Ritual is not just about taking vitamins; it's about fostering healthy habits that lead to improved well-being, and we strive to ensure that every step of our supply chain reflects our commitment to quality and sustainability.