salted GmbH

About

We are Salted, a team dedicated to building the restaurant group of the future. Our belief is that the traditional restaurant model is evolving, and the most successful brands of tomorrow will thrive outside the confines of four walls. We are pioneering a new approach by creating and operating a portfolio of 'better-for-you' restaurant brands that are digital-first and optimized for delivery. By partnering with every major delivery platform on the market, we bring our clean, craveable, and convenient food experiences directly to our customers, wherever they are. Our focus is on building deep, lasting relationships with our community through exceptional food, authentic service, and creative, multi-channel marketing and storytelling. We see ourselves as the e-commerce pioneers of the restaurant industry, leveraging technology to scale our brands and reach new heights, much like online retailers did in the early 2000s. Our journey began in 2014 with a vision to make healthier food choices more accessible without sacrificing convenience or flavor. Today, we operate a growing family of brands, including favorites like moonbowls, Cauliflower Pizza, and lulubowls, each offering a unique take on nutritious and delicious meals. Our operations are powered by our proprietary technology platform, saltedOS, which enables us to maintain consistency and quality across our tech-enabled kitchens in multiple cities across the United States. From Los Angeles and San Francisco to Chicago and New York, we are committed to expanding our footprint and bringing our innovative culinary concepts to more communities. We are not just building restaurants; we are creating a new paradigm for the food industry, one that is built on a foundation of quality, technology, and a genuine passion for feeding people well. Our ambition is to become a leader in this new era of dining, creating brands that will be cherished for generations to come.