SAMY
A global social-first digital marketing agency specializing in influencer marketing, data-driven insights, and AI-powered content solutions.
Company facts
- Founded
- 2013
- Headquarters
- Spain
- CEO
- Juan Andrés Elhazaz Walsh
About
We are SAMY, a global social-first agency that has evolved to lead the revolution in brand communication. Born in 2013 as SamyRoad, a pioneering community for content creators, we have grown into a comprehensive ecosystem—formerly known as Samy Alliance—that now operates under a single, unified identity. Our journey began with a simple yet powerful vision: to connect brands with audiences in authentic ways. Today, we are a team of over 900 professionals across 15 countries, united by our passion for creativity, data, and technology. We believe that in a fast-moving, algorithm-driven world, brands need more than just visibility; they need relevance. That's why we combine our proprietary technology, such as our AI-powered ShineBuzz platform and the Samy Intelligence Suite, with deep human insights to craft strategies that truly resonate. We don't just execute campaigns; we build meaningful connections by decoding trends, behaviors, and cultures. From influencer marketing and social media management to data analytics and digital content, our end-to-end solutions are designed to help blue-chip clients navigate the complexities of the digital landscape. We are proud to be a partner that empowers brands to not only participate in the conversation but to shape it.