SimpsonScarborough

About

What began in 2006 with a singular vision has evolved into the higher education industry's premier integrated marketing agency. Founded by Elizabeth Johnson (formerly Elizabeth Scarborough), SimpsonScarborough was established to fill a critical gap in the market: the need for rigorous, data-driven research to underpin marketing strategies for colleges and universities. For over a decade, the firm built its reputation on this research-first approach, helping hundreds of institutions understand their brand health and market position. The company's evolution accelerated significantly in recent years. In 2019, SimpsonScarborough acquired Knowble Media, a move that expanded its capabilities to include comprehensive digital services, creative strategy, and media planning. This acquisition marked a turning point, transforming the firm from a research consultancy into a full-service agency. In 2020, Jason Simon took the helm as CEO, guiding the agency through a period of rapid growth and a permanent transition to a remote-first operating model. Today, SimpsonScarborough continues to champion the value of higher education, combining deep industry expertise with sophisticated marketing solutions to help institutions thrive in an increasingly complex landscape.