slice
Platform providing ordering and marketing tools for independent pizzerias.
Company facts
- Founded
- 2010
- Employees
- 900
- Headquarters
- United States
- CEO
- Ilir Sela
- Type
- Private
- Funding
- Series D · $40M · 2021
- Subsidiaries
- Instore, Slice Life
About
At Slice, we are spearheading a technological revolution in the pizza industry, empowering local pizzerias with the advanced tools and capabilities once exclusive to major chains. Founded in 2010 by Ilir Sela, who drew inspiration from his family's own pizzeria in New York City, Slice was born from a desire to level the playing field for independent pizza shop owners. We recognized the immense challenges these small businesses faced in competing against the rapidly digitizing national giants. Our innovative platform provides a comprehensive suite of solutions, including online ordering systems, custom website development, sophisticated marketing services, and crucial data insights. This allows independent pizzerias to not only increase their average order values and streamline workflows but also to effectively acquire and retain a loyal customer base in an increasingly digital world. Through groundbreaking technology, Slice is revolutionizing how tens of thousands of pizzerias operate, connect with their communities, and thrive. We've built the nation's largest pizza network, encompassing over 20,000 pizzerias across 3,000 cities in all 50 states, a footprint more than double that of Domino's in the US. Our commitment extends beyond just providing software; we aim to be a mission-critical operating system for these local businesses, offering economies of scale, supply chain discounts on essentials like pizza boxes, and dedicated 24/7 human support. Slice is dedicated to ensuring that local pizzerias can maintain their independence while benefiting from the collective power and technological advancements typically reserved for large corporations. We are constantly innovating, with initiatives like 'Slice Fresh' and the 'Family Membership' model, to bring even more value and profitability to our partners, ensuring they are independent, but not alone.