Snowplow
Snowplow is the real-time customer context layer that transforms raw behavioral data into customer context for AI agents, personalization engines, and advanced analytics, processing over one trillion events per month across 2M+ websites and applications.
Company facts
- Founded
- 2012
- Headquarters
- United Kingdom
- CEO
- Alexander Dean
About
Snowplow is the Customer Context Infrastructure that transforms raw behavioral data into real-time customer context for AI agents, personalization engines, and advanced analytics. The company was founded with the mission to empower organizations to generate, model, and own rich, real-time behavioral data across the entire customer journey. Snowplow eliminates the engineering complexity of building and maintaining data infrastructure by providing a comprehensive platform that handles event tracking, data pipeline management, and real-time data delivery. Companies like Experian, AutoTrader, Strava, Condé Nast, and HelloFresh rely on Snowplow to build a well-governed, first-party data foundation that powers their customer-facing AI agents, in-session personalization, recommendations, and real-time analytics. Snowplow's event tracking is leveraged across more than 2 million websites and applications globally, processing over one trillion events per month. The platform delivers data securely to warehouses, lakes, or streams without the engineering overhead traditionally associated with building such infrastructure.