Sports Emotion
Company facts
- Founded
- 2001
- Headquarters
- Spain
- CEO
- Carlos Garcia Gracia
About
In 2001, Sports Emotion was born from a passion for goalkeeping in Zaragoza, Spain. What began as a specialized sports equipment retailer has grown into a leading omnichannel sports retail group operating across Southern Europe. The company operates multiple specialized brands including Fútbol Emotion (the Spanish leader and top 3 in Europe for football equipment), Basketball Emotion, Yulava (a sports management app), Ekinsport (France's number one Nike team sports supplier), and Ivanca Custom (customization services). Sports Emotion has built a comprehensive 360-degree ecosystem around athletes, offering equipment, services, and sports content with maximum specialization. Their omnichannel approach combines physical retail with digital commerce, creating a seamless experience for customers across football, basketball, running, and team sports. With over 500 employees, 37 physical stores, and a strong digital presence, the company continues to expand while fostering a sporting lifestyle culture dedicated to achieving complete athlete happiness.