system1

About

At System1, we've spent over two decades building a culture where behavioral science meets creative excellence. Our team of researchers, data scientists, and marketing experts work collaboratively to unlock the emotional drivers behind effective advertising and innovation. We believe in the power of emotion to predict business outcomes - our methodology is rooted in the pioneering work of psychologists Daniel Kahneman and Paul Ekman. This scientific foundation shapes everything we do, from how we approach research to how we support our clients in making confident creative decisions. We're proud to be a publicly traded company on London's AIM, with offices spanning the globe from London to New York, Singapore to São Paulo. Our people thrive in an environment that values intellectual curiosity, data-driven insights, and the belief that creativity is the most powerful lever for business growth. Whether testing Super Bowl ads or analyzing emerging market trends, our team combines deep expertise with a passion for helping the world's leading brands create work that truly resonates with consumers. We're committed to removing guesswork from marketing - empowering our clients and our people to make decisions with confidence.