Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors for leisure and business.
Company facts
- Employees
- 500
- Type
- Government
About
Tourism Australia is the Australian Government agency responsible for attracting international visitors for leisure and business. It focuses on 15 key global markets, deploying targeted advertising, public relations, media campaigns, trade shows, industry programs, consumer promotions, and digital communications to showcase Australia's attractions and business opportunities. The agency distinguishes itself through an integrated destination marketing strategy that blends rigorous consumer research with coordinated outreach. By combining data-driven insights with multi-channel engagement, Tourism Australia delivers a cohesive narrative that positions Australia as both a premier travel destination and a dynamic business hub.