traackr

About

Traackr's journey began in 2008, not in a garage, but in its CEO's apartment, with initial financial backing from family and friends. Founded by Pierre-Loïc Assayag and David Chancogne, two French expatriates in the US, the company was conceived with a global vision from the outset. They recognized the impending wave of online content and foresaw the critical need for brands to understand and navigate this evolving digital landscape. In its early days, Traackr focused on helping brands analyze online conversations to gauge public perception. The founders' European ties facilitated a natural early expansion into the U.K. and France. As social media's influence grew and the concept of 'influencers' began to take shape, Traackr evolved its offerings. While the company predates the formal term 'influencer marketing,' its core has always been data and analytics. This foundation allowed Traackr to become a pioneering platform in a field that didn't even exist at its inception. Over the years, Traackr has consistently added functionality, including tools for influencer discovery, relationship management, and campaign execution, all while maintaining its strong emphasis on data-driven insights. The platform is designed to provide a system of record for data-driven influencer marketing, enabling marketers to make strategic investments, streamline campaigns, and scale their programs globally. By 2016, Traackr had expanded significantly, bringing in senior executives with proven experience in the marketing technology industry. Today, Traackr operates with headquarters in San Francisco and offices in Boston, New York, London, and Paris, conducting business in 19 languages with customers across 43 countries. The company is recognized for powering some of the most advanced influencer marketing programs for leading global brands.