Trove
Digital collectibles marketplace for buying and redeeming trading cards.
Company facts
- Founded
- 2025
- Employees
- 7
- Headquarters
- United States
- CEO
- Andy Ruben
- Type
- Private
- Funding
- Funding Round · 2026
About
Trove is at the forefront of the branded resale and trade-in industry, providing brands with a robust platform to efficiently launch, manage, and scale their resale programs. Trove is committed to driving sustainability in retail, offering scalable solutions that connect brands with consumers and enhance the lifecycle of products. The company's service includes advanced tools for in-store and digital trade-ins, returns processing, and seamless inventory management across platforms. Recognized as a leader in the branded resale market, Trove works with renowned brands such as Patagonia and Levi Strauss to create tailored resale experiences. As a Certified B Corporation, Trove emphasizes the importance of integrating sustainability into commerce while helping brands unlock new revenue streams. The platform is designed to optimize the resale journey from pricing to merchandising, ultimately driving profitability for its partners. In a rapidly changing retail landscape, Trove is setting the standard for how companies can convert their excess inventory into a sustainable, circular economy.